Reaction Innovations

This is possibly the most exciting new line of products to hit the market in quite some time.

The vivid colours and rich textures combine to make these products perform when all else fails. With a full line of jigs, tubes, soft plastic baits and much more, you'll be more than happy to come back time and again to buy this fantastic assortment of top of the line products.

If you can't catch fish with this assortment, you can't catch fish.

Skinny Dipper The Skinny Dipper is a soft plastic bait that can be effective in and around all types of structure...  More	Trixie Shark The Trixie Shark is similar to the Trixie Shad, but this soft plastic bait has two tails ...  More
Boom Boom Tube The 5.0 is a true flipping tube, designed to accommodate up to 6/0 hooks.  More	Little Dipper Reaction Innovations has done it again! The Little dipper is the kid brother to the skinny dipper...  More
Sweet Beaver 4.20 The Sweet Beaver will soon become one of your favourite flippin' baits...  More	Ball Breaker 5.60 A revolutionary soft plastic lure, the Ball Breaker serves several purposes in your tackle box...  More
BMF Hook The Reaction Innovation's BMF, A.K.A. Bad Mother Flipping, Hook is Absolutely the baddest hook ever designed for flipping...  More	Screwed Up Bullet Head The Screwed Up Bullet is a plastic screw lock bullet...  More
Flirt 4.95 Dominator 5.75 worms are designed to serve several purposes...  More	Vixen With big bulging eyes and a tail like that, no fish can resist the Vixen...  More
Swamp Donkey Reaction Innovations' Swamp Donkeys may be the best designed hollow bodied frog bait on the market ...  More	Double Wide Beaver If you're going to fish a big fish lake, the Double Wide is a must have...  More
Smallie Beaver By far the best finesse creature bait made today...  More	BMF Barb The BMF Barb may seem simple in design but it does an amazing job of keeping your bait pinned to your favorite hook...  More